Brand Integrity

Thoughts from daily Bible reading for today – July 21, 2018

A good name is more desirable than great riches; to be esteemed is better than silver or gold. Proverbs 22:1

What is my personal and professional brand? Are they the same? Do they align around the glory of God? My brand integrity is based on my promise to be who I claim to be. If I claim to be a person of compassion, do I show up when friends and family are suffering? If my ministry or business promises an excellent product, service, and delivery, do I stand by my professional guarantee? Brand integrity creates value, admiration, and loyalty.

However, if we overpromise and underdeliver, over time brand loyalty erodes, and once enthusiastic fans defect to a more effective service. For example, well-meaning leaders in the community can overcommit to serve on multiple boards. They then find themselves missing meetings and not engaging in the ethos of the organization. Their personal brand becomes tarnished, and it reflects badly on their professional brand.

“Then the Lord said to Satan, ‘Have you considered my servant Job? There is no one on earth like him; he is blameless and upright, a man who fears God and shuns evil. And he still maintains his integrity, though you incited me against him to ruin him without any reason’” (Job 2:3).

So have you defined your personal and professional brand? How are you perceived, and does it align with how you see yourself? What is the Lord’s desire for your branding? Your brand name is what distinguishes you from others who serve in your space. Is your distinctive relational care? If so, continue to build on this personal value with increased attention to those you serve. Do you withdraw emotional engagement from the content you create? Then perhaps you make it easier to access and organize your writings.

Lastly, look for brand integrity in those who represent you in the field, on your staff, and on your board of directors. Do they enhance your brand with their character and commitment, or do they dilute its reputation? It is better to have an empty role than to fill it with the wrong person. Do not be in a rush to grow your organization beyond its brand integrity. A good name at home and work is the brand that gives God the glory!

“Let love and faithfulness never leave you; bind them around your neck, write them on the tablet of your heart. Then you will win favor and a good name in the sight of God and man” (Proverbs 3:3–4).

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